Coffee and food packaging - Digital Printing
In today’s world, businesses need to be able to react quickly and efficiently to an ever-changing environment if they want to stay competitive and successful.
One way you can do this is by investing in digital printing for your coffee packaging. There are various benefits of going digital with your coffee packaging design, including cost savings, better product quality, faster print speeds, and more flexibility.
If you’re thinking about redesigning your coffee packaging or coming up with a new brand from scratch, keep reading for more information about the benefits of digital printing for your coffee packaging.
Superior quality of print
One of the main advantages of digital printing for your coffee packaging is that the print quality is superior compared to traditional printing processes. This is because digital printing utilizes toner instead of inks, which produces a more precise and consistent colour.
There are no issues with blurring or bleeding, which are common issues with traditional printing. Additionally, digital printing can produce a wider range of colours and greater depth than traditional printing, meaning that you can create truly unique and beautiful packaging that really stands out from the competition.
If you’re printing on paper or other materials that are naturally absorbent, you can also benefit from digital printing’s lack of moisture. Compared to traditional printing methods, there’s no risk of smearing or smudging. This means that your coffee packaging will look perfect, no matter where it ends up.
You Can Test and Tweak
Another benefit of going digital with your coffee packaging is that you can test and tweak your design before starting the print. This is ideal for businesses that want to create a truly unique look for their packaging, but don’t want to risk a massive printing mistake.
With digital printing, you can create a variety of mockups and proofs, both digitally and physically, to try out different designs, colours, and materials to make sure that you’re happy with the final product before going to press.
Digital printing mockups are cheaper than traditional rotogravure printing mockups as there are no print drums involved. With rotogravure printing, if you decide to make a change after creating a mockup, there will be new print drum costs involved.
There Are No Limitations When It Comes to Colour
Another advantage of digital printing for your coffee packaging is that there are no limitations when it comes to colour, which can also help you stand out from the competition.
A lot of businesses choose to go with black and white or just a few colours for their packaging design for a number of reasons, including ease of printing in black and white, a more simplistic design that appeals to a wider audience, and cost savings.
With digital printing, you can use any colour you want, whether it be a pastel, vibrant, or something in-between. You can even use metallic, fluorescent, and holographic colours if you want to create a truly unique and memorable coffee packaging design. This also means that you can achieve a wide range of effects and patterns with your design, such as a gradient, spot colour, or full colour print. You can even use a combination of two or more of these effects to create a design that truly stands out on the shelves.
Which is cheaper – digital or traditional printing?
One of the main reasons why businesses choose to go with traditional printing for their coffee packaging is because it’s cheaper than digital printing when ordering more than 10000 bags. However, this doesn’t mean that you have to sacrifice quality for cost in your packaging design.
Instead, you can use digital printing to create a high-quality coffee packaging design for a lower overall cost than traditional printing. This is because digital printing offers a wide variety of cost-effective options, including short-run printing, which can help to reduce your costs and save you money in the long run.
If you’re printing with shorter runs, you also don’t have to worry about ordering large quantities of packaging, which means fewer upfront costs and less risk. You can also use digital printing to reduce your cost per unit by printing on a variety of materials, including paper, foil, plastic, vinyl, and more. This gives you more flexibility and allows you to choose the right material for your packaging to help it stand out.
There’s No Need to Stock Up On Inventory
Another reason why digital printing for your coffee packaging is a better option is that you don’t have to stock up on inventory. You can create as many or as few coffee bags as you want, in whatever quantities you want, whenever you want.
This means that you’re not sitting on a huge amount of unsold coffee bags, nor are you spending unnecessary amounts of money on extra packaging. Digital printing also allows you to make small changes to your design quickly and easily. For example, if you want to change the wording on your bags or try out a different font, all you have to do is change the design.
This can help you to respond quickly to market conditions and customer demands. However you will need to keep in mind the lead time and allow a few weeks for production and shipping.
There are many reasons why you should invest in digital printing for your coffee packaging. Compared to traditional printing, digital printing offers a higher print quality, more flexibility, and a wider range of options when it comes to design.
This includes being able to create a variety of colours, patterns, and textures that traditional printing can’t match. Digital printing also allows you to test and tweak your design, including the colour and design of your packaging.
You also don’t have to worry about limitations when it comes to colour with digital printing and there is no cost increase when you want to use more colours for you design.
However, digital printing is not for everyone. If you need large quantities of packaging (10.000 bags or more), more traditional printing methods such as rotogravure printing might be cheaper in the long run.
At The Bag Broker, we want to design your coffee packaging to stand out. We can help you to grow your coffee brand with our custom packaging and help you every step of the way to create an identity. Our wide range of printing styles and coffee bag choices can elevate your brand and help you to showcase your products in exactly the right style for your business.