The Bag Broker is the proud main sponsor for MICE 2019 (Melbourne International Coffee Expo.) & producing the official showbags for the expo., the largest coffee event in the Asia Pacific.


The Bag Broker was founded in 2004 by Holger Nygaard, whose vision was to fill the gap by being the bridge between suppliers and coffee roasters and provide high quality flexible packaging solutions.

Where better to start than Melbourne, the coffee capital of the world? As rules were being broken and the trend for coffee was being set by Australia throughout the world, The Bag Broker was doing the same for the way it was packaged.


Coffee bags is the canvas to tell the story of the coffee, which influences customers considerably in their purchasing intention and helps brands to stand out on the shelf. Over the years, the Bag Broker has fulfilled its promise and done an amazing job. Besides high-quality stock bags, including kraft bags, box bottom bags, side gusset bags, the Bag Broker has extended its customizable bag offering on several levels as well and always seeking innovative approaches. Today, The Bag Broker provides bags all over the world and has greatly increased its presence in Australia, which is a crucial market for us.


The Bag Broker currently have sights set on achieving full recyclability and biodegradability. We are working with film manufacturers to develop a solution specifically to allow coffee bags to become recyclable and biodegradable. In the past few years we have already started selling a range of bags made from biodegradable materials. Furthermore, The Bag Broker are now in in the process of launching the second generation, which will be certified biodegradable in Australia and which is intended to be disposed of with food waste for composting.


Holger, the CEO says that The Bag Broker “is very excited to be sponsoring MICE2019. As one of the largest coffee expos in the world, MICE brings everyone in the coffee industry together around our shared passion. We look forward to showcasing our unique point of difference within the flexible packaging industry. At MICE, we are hoping to find like-minded people to help us move into a new sustainable world where we can all enjoy the cup of coffee we love in a responsible way.”


Welcome to MICE2019, it will be an awesome event, don’t forget to come visit us at stand 28 & keep your eyes peeled for the MICE2019 official show bags once you are there!