It’s expected that the Asia Pacific packaging industry will grow to make up over 60% of the global market by 2020. As an expert in flexible bags and pouches for food-based products all around the world – including the Asia Pacific region – we thought we’d take the opportunity to look at some of the trends impacting this colossal market.
1- E-commerce and Packaging Digitalisation
Digitalisation of not only sales, but also packaging, is a global trend. This has particularly taken off in Asia, where brands are incorporating ways in which products and services can become more personalised to the consumer. However, one of the biggest challenges is scaling this in a way that doesn’t affect cost or quality.
2 – Sustainability
Despite certain parts of the region having a reputation for low-cost, high-turnover goods, the environmentally-aware consumer is no longer a niche, but a part of mainstream culture. In order to build a positive brand image, companies have an increasing responsibility to think about the ethics of their packaging in terms of material, reusability, quantity and carbon footprint.
If you can find unique ways to make your product more environmentally-conscious, now is the time to do it. We’ve developed our True Bio Bags especially for this purpose.
3 – Telling a Story
The world has moved away from purchases simply being about a transaction – consumers want something more than just a product. Relationship marketing is king, and your packaging should work in tandem with your advertising to tell your story.
4 – Practicality and Usability
More and more food and drink is being consumed on-the-go, and packaging should be developed accordingly. Being able to open, hold and reseal snack containers is important, and drink containers that allow beverages to be enjoyed easily while walking or on public transport (without spilling) is crucial too.
If you can make your containers visually appealing at the same time, all the better.
How does this affect your business?
It’s important to understand how the Asian consumer is becoming increasingly attentive to sustainability, brand consistency and engaging functionality when it comes to the way their products are packaged. If you want to stay ahead on supermarket shelves, developing innovative designs (that don’t compromise on functionality) is essential.
If you want to talk to one of our experts about how your packaging for tea, coffee or dry foods can stay competitive in this dynamic market, please get in touch. We work with a highly-diverse range of clients all around the world, and would be happy to share our expertise and knowledge with you.